Storytelling is Survival, Not a Buzzword

Storytelling has become a buzzword, a “strategy,” a trope of journalists and influence peddlers and sales pitchers and TED speakers. Copywriters are now “strategic storytellers” (yours truly included), spit-balling in conference rooms about which narrative device might trigger enough “pain” or “aspiration” to propel someone to purchase whatever product they happen to be pushing. Journalists click-bait their stories by choosing the most shocking and salacious of “characters” and “hooks.” And we speakers love to wax poetic about important-sounding “techniques” like ensuring that your talk has an “emotional core” and a “universal truth.”

What a load of pretentious poppycock.


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